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Media kit

The Sofia Workforce press room.

Everything you need to accurately introduce Sofia Workforce: the story, approved language, brand assets, and a direct line to our team.

The story

Workforce software for the moment a shift changes.

Sofia Workforce gives shift-based teams one clear workflow for call-offs: managers set the roster rules, eligible teammates receive offers, and every response and roster change remains visible.

Sofia is designed to make the coverage process accountable. It supports managers’ decisions; it does not provide external workers or replace their judgement.

Press facts
Company name
Sofia Workforce
Built for
Shift-based teams
Core workflow
Call-off coverage and roster decisions
Pricing
A$200 per store, per month
Approved language

Copy-ready boilerplate

Use this description when introducing Sofia Workforce in articles, listings, and partner materials.

About Sofia Workforce

Sofia Workforce is workforce software for shift-based teams. When a worker cannot make a shift, Sofia follows the roster rules managers set, helps them offer the work to eligible teammates, and keeps a clear record of the outcome. Sofia costs A$200 per store per month with unlimited staff.

How it works

The coverage workflow, in three parts.

This is the clearest way to describe what Sofia does in a product story or interview.

  1. 01

    Record the call-off

    A worker cannot make a shift, so the coverage workflow begins with a clear record of the absence.

  2. 02

    Offer coverage

    Sofia follows the eligibility and roster rules managers set when offering the shift to qualified teammates.

  3. 03

    Keep the decision visible

    Managers can see the offers, responses, and roster changes behind the final coverage decision.

Brand use
  • Use “Sofia Workforce” on the first reference and “Sofia” afterwards.
  • Keep the logo’s proportions, colours, and clear space intact.
  • Do not imply that Sofia makes staffing decisions or provides workers.
Press contact

Need an interview, comment, or another asset?

Email the Sofia Workforce team for product information, interview requests, and brand assets not listed here.

Information pack

Request a free information pack

A practical overview of Sofia, activation, and A$200-per-store pricing for your operation — sent straight to your work inbox.

  • Call-offs by call or by text, from the roster rules you set
  • How the first store is activated
  • A$200 per store per month

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